Observant

by Leadership, Inspiration and Business Entrepreneur 06:29 0 comments

Observant is a trait that a person can notice thing quickly and someone who is always alert all the time in an environment. He or she will also paying close attention to the details of something that there are interested on.

Example: Anthony Fernandes – Observant

Anthony Fernandes, the current Director of Air Asia Bhd. and also the founder of Tune Talk Sdn. Bhd., was born in Kuala Lumpur on 30 April 1964. He finished his primary studies at The Alice Smith School in Kuala Lumpur. And starting at age 12, from the year 1977 to 1983, he had his secondary studies at Epsom College, which is a boarding school in England. After that, he continued his studies at the London School of Economics and he graduated with a degree in accounting.

Upon his graduate, Anthony Fernandes has work at Virgin Atlantic as an auditor, and subsequently, he has becoming the financial controller of the Richard Brannson’s Virgin Records in London from 1987 to 1989. Fernandes has become an Associate Member of the Association of Chartered Certified Accountants (ACCA) at the year of 1991 and also became a Fellow Member in 1996.

In October 2011, Fernandes came to meet up with the Prime Minister, Tun Dr. Mahathir Mohamad. Mahathir advised Fernandes to buy an existing airline, Air Asia, the heavily indebted subsidiary of Malaysia Government which facing a massive losing. Fernandes mortgaged his personal belongings as well as his personal savings to acquire the company. In 1 year time, Air Asia had broken even and cleared all its debts. Its initial public offering (IPO) in November 2004 oversubscribed by 130 per cent.

As a conclusion, Anthony Fernandes is an observant entrepreneur. He knew that the current economic of each country, each person who may not effort a high cost of flight ticket, therefore he introduced the first budget no-frills airline to public, with the tagline “Now everyone can fly.”. After the introduction of the budgeted airline year by year, revenue performance of this company moving up and up. This also showed that Fernandes managed to turn Air Asia from a failing government-linked commercial airline into a highly successful budget airline and also as a listed company in Bursa Malaysia.