Proactive traits can
be seen among people who are not especially constrained by situational forces.
They can be very adaptable and flexible towards problems they faced. The tend
to take action and preserve in challenging situation whereby they perceive
opportunity. In short, they are good at locating opportunity and pursuing
relentlessly.
Example:
Jeff Bezos- Proactive
Jeff Bezos was born in 12th
January 1964, an American entrepreneur and investor. He is a technology
entrepreneur as the founder and CEO of Amazon.com. Amazon became the largest
retailer on the World Wide Web and a
model for internet sales. Jeff Bezos is ranked at 5th on the
Forbes list of billionaires.
He was a successful entrepreneur since
he was young. In the year of 1994, he was the youngest ever senior vice
president at Wall Street Investment Banker D.E. Shaw & Co. When he was
30-year-old, he was already making an estimated six-figure salary and was
destined to rise even further in the company ranks. But, Jeff had other plans.
He has a secret passion which is infant business of electronic retailing and
dreamed of creating his own company in the vast, then virtually uncharted wilds
of the World Wide Web. It was a risky move, but it quickly paid off. 4 years in
time, Jeff created Amazon.com, the virtual bookstore became the template for
how e-commerce businesses should be run, with the sales of more than $610
million and more than 13 million customers worldwide. From his story, we can
see that he is proactively pursuing his dream in owning a company and he take
action immediately in order to achieve his dream. No matter how challenging the
situation is, he still be flexible and adaptable in owning an e-commerce
businesses.
Amazon.com have a mission which is “Our
vision is to be the world's most consumer-centric company, where customers can
come to find anything they want to buy online." In order to achieve this
mission, Jeff Bezos be proactive by taking a few action steps. In the year of
2013, he published the letter to shareholders. The letter had inspired most of
companies to change the way they do business. Specifically, it inspire
companies to do business the way Amazon does business which was scarifying this
year profit to invest long-term customer loyalty and product opportunities that
will create bigger profits next year and for years thereafter. A great
entrepreneur is not only focusing on his own business but he take initiative to
share with every company about their good case practice just wanted to have a
healthy business world. This letter also a new initiative to boost up the
confidence of shareholders and appreciation towards customer and shareholders
are included. All these done by Jeff had clearly portrayed the positive side of
being a great entrepreneur.
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